Pride Pledge
Pride Pledge


The Pride Pledge

The pride pledge is an initiative which aims to raise visibility for safe space in our communities. The focus is to raise awareness of the values of safety, inclusiveness and health for all LGBTTQ+ (rainbow) people.

All people can participate in this: whether you are a rainbow person or not, as we all can make our support of the "rainbow" community visible in our workplaces, social spaces and any place where we connect with others.

Our Pledge: To use our voice...

And so the Pride Pledge was born. This is a pledge, for everyone who takes it, to use their voice, big or small, to support visibility, safety, tolerance, love, diversity and inclusion.

Part of that visibility is to share your personal commitment on social media, to fly the flag of support proudly, and to make all members of the rainbow community feel welcome, included and safe wherever we have the opportunity to do so.

Of course, there will be some mistakes and learnings on the way, and we believe that - with ample kindness and openness to living our core values - we will be able to fully celebrate our diversity and create a safe and proud space for all.

Take The Pledge

What is our kaupapa?

The Kaupapa of the Pride Pledge is firmly founded on the Pride Pledge values. The way we work with supporting and subscribing organisations is to:
• Work towards building relationships of trusts and a sense of whanaungatanga within our community
• Celebrate ally-ship and the fallibility that we all bring to working together
• Acknowledge that every organisation is at a different starting point and that, with the best of intentions, participating organisations will have a diverse set of strengths and challenges and have differing capacities to action these values
• Value different perspectives and opinions in an ongoing quest for improvement
• Accept that we will all make mistakes and from this we can learn
• above all else, be kind to each other

If you would like to contact The Pride Pledge organisers directly, or

Where was the Pride Pledge born?

The Pride Pledge was started in Queenstown, NZ, after the Winter Pride crew realised that, although the town had an inclusive heart, it was very difficult for rainbow people to see any visible signs that they were welcome and included. This was despite all the Winter Pride festival partners and businesses across the community being highly supportive of tolerance, love and inclusion.

So how could we, as a community, show that we were serious about safety, visibility and inclusion for all?

The answer, in part, was to visibly show our support for our core values; fly the flag, so to speak, and to link the flying of the flag to our core values as a community.

If you would like to contact The Pride Pledge organisers directly, or

Contact the team

When I say us, we are a tiny team, working mainly on the Winter Pride Festival.
Mike and Martin are the two directors, and there are a number of other amazing volunteers who help us from time to time, espcially during really crunch preiods around the Winter Pride Festival and the New Zealand Rainbow Excellence Awards.

Our contact emails are and

If you need to reach out to us about anything, please feel free to email.

The team is currently establishing an Advisory Board so that we can formalise some of the input we get from a diverse set of voices and perspectives within our communities.

Contact the team

And so, it was with no small level of delight, that we secured the support of a number of key people and organisations who have helped us to make this initiative possible:

  • The Queenstown Lakes District Council has supported these values through enabling the Rainbow Crossing on Beach Street and some other funding for aspects of the Winter Pride Festival, both of which raise visibility in our community
  • Ray White (Queenstown) are a highly valued foundation partner, enabling the development of our website, and social promotion campaign, as well as the establishment fo the Queenstown Pride Pledge Comunity.
  • Karen Boult, QLDC Mayoress, patron of the Pride Pledge, has put up her hand to help raise awareness and to support the celebration of our inclusive values.
  • Winter Pride, contributed considerable goodwill and support to developing an inclusive values base which lives all year round, far beyond the Winter Pride Festival itself.

Pride Pledge now enables and / or supports:

Pride Pledge is also developing a Rugby Sevens Touch Tournament, with the support of Queenstown Taxi's, and is developing a local "Support Guide" for the Central Otago region related to support for Rainbow people and their whanau.

We have also developed a "Trans Safe Tips" guide for organisations who needs to check ID and want sot be come more trans-safe - email if you would like some copies to help your organisation.

For a full list of supporters and partners, please look at the supporters page.

The Pride Pledge is run as a social enterprise by South Pacific Pride Ltd. All money raised goes towards covering administration and operational costs.

© 2019 South Pacific Pride Ltd T/A Pride Pledge